If there’s something a marketer hears about on a daily basis, it’s the content marketing strategy. You already know you’ve got to have one, right? But even if you nail down every detail of your strategic planning, the results won’t be there until you put it all into motion. And that’s exactly where a content marketing framework becomes useful.
But it isn’t something people mention as often as a content marketing strategy. Meanwhile, planning the execution of your strategy is just as important.
Luckily for you, Taskeo offers you full flexibility in tackling this problem. Today, you’ll learn how to use our platform for building your own content marketing framework that will actually work.
3 benefits of using Taskeo for building your content marketing framework
Haven’t got your Taskeo account yet? That’s not a problem. You can create one for free here. Once you do that, have a look below.
Here are three reasons why you should use our platform to manage your content marketing activities – whether you’re a team manager or a content creator.
- Taskeo is flexible. There are several ways of structuring your content marketing framework with Taskeo. You can use it however it suits you. All for the sake of your maximum productivity!
- Taskeo gives you more. Our platform is more than just a kanban board. We’re equipping you with many other tools that will help your people work smarter.
- Taskeo works for teams and individuals alike. It’s for you whether you’re a one-man team or manage several people. Customize it however you like to match the size of your content marketing team.
It’s time to dive in now. Here’s how you can build your own content marketing framework with Taskeo.
Choosing between Workspaces and Projects
Workspaces are the largest unit in the platform, further divided into projects.
If you want to structure your content marketing framework with Taskeo, you’ve got two choices:
- Create a separate Workspace for your content marketing team. This will be your own work zone that you won’t share with the salespeople, developers or support guys. If you go with this solution you’ll be able to create separate projects for every aspect of your content marketing strategy – blogging, newsletters, social media and so on.
- Create a content marketing framework within a shared workspace. If your company goes with one workspace management system, then we recommend you create a project for your content marketing activities. We’ll get you through all the possibilities in a moment.
It’s only a matter of preference whether you choose a Workspace or a Project. If you’re a freelancer that works for several content marketing teams, you may want to create a workspace for each of them. Ultimately, the decision comes down to how separate you want your teams and activities to be.
The kanban view
Every project in Taskeo bases on a kanban view (or alternatively, a list view). Stages give you an ample opportunity to structure your content marketing framework in a way that will benefit your team.
Remember that the core idea of kanban is to limit the work in progress. Whatever you do, however you structure your workflow, always plan smart to avoid cluttering your project view.
Whichever view you choose – kanban or list – you can easily tweak the project to reflect every stage of your work, step by step.
Have a look at these ideas.
The Extended Process
This is a process idea that will serve you well if you’ve got several people on your team and they’re assigned to different roles. With this extended view, every process has its own stage. Thanks to this, you will instantly see where most work is happening at the moment and which stages are idle.
- Outline: On this stage, your copywriters will prepare the outline for whatever copy they need to create. It can also include specific instructions for your graphics people.
- Writing: If a task lands here, it’s time to get to writing the content.
- Media: When a task enters this stage, your people will know it’s time to create banners, pictures, videos, slides, audio and so on.
- Review and Edit: In this stage, you’ll want someone to check the provided materials for mistakes, typos or other things that need fixing.
- Publish – Your content is ready to publish it on your site. Or, if you’re doing that, re-publish it on other channels as well.
- Social Media – If an item sits on this stage, it alerts your social media people that they need to prepare the messages related to the published content. Ideally, it should only signal them it’s time to schedule or publish something. The social media copy and images should be prepared earlier on the “Writing” and “Media” stages.
- External Promotion: If you’re running specific activities to promote your content to a broader public, moving an item to this stage will signalize it’s time to start the external promotion.
This content marketing framework has two major advantages. One, it visualizes the workflow, giving you an idea what’s happening without the need for asking questions. Two, if you assign one stage per person, then you will see who’s most loaded in terms of work.
This particular framework will work really well if you batch-produce your content. Because every action has its own stage, you can schedule similar tasks at the same time. For example, you can successfully work on five articles at once if you devote your time for outlines, copies, media and social messages.
The Compact Process
The compact process drastically cuts down on the number of stages in your content marketing strategy. While it may not be suited for larger teams, it will work well for those who work on content alone. Small businesses, startups or freelancers can use this content marketing framework if they have only one person to manage all the content-related activities.
- To-do: This stage can be used for anything, from backlog to content marketing strategy planning. The key to managing it well is to know which item should be moved forward in the process and when.
- Creation: On this stage, a person responsible for the content creation works on all the elements. Outlines, copies and media can be listed in the checkpoints.
- Review: Just as in the extended process framework, this stage signalizes someone should search for typos and mistakes.
- Publish & Republish – It’s time to post your content on all of your channels.
This content marketing framework isn’t as visually clear as the Extended Process idea. To see what’s happening, you need to enter the tasks and look at the checklist (if you create one in the first place). On the other hand, you can easily recreate the checkpoints from task templates and save yourself a considerable amount of work.
The Channel Process
This process idea clearly divides all the channels you’re managing. This clarity is crucial if you care for crafting unique content tailored to your audience on every platform.
Every stage can reflect a different channel:
If you go with this content marketing framework, you’ll still need to reflect the processes that take place. Luckily, you can do that easily by creating a task template for every platform. It will automatically create a checklist specific to every channel.
Alternatively, you can bring this framework to a higher level. As you remember, you can create a whole new Workspace for your content marketing activities. If you do so, you can create a project for every separate channel and replace the checkpoints with stages.
Bonus stages to include in your content marketing framework
There’s a lot of flexibility in all these three frameworks. You can change, tweak and upgrade them however you want. For example, you can include additional stages that will add more clarity to your processes.
Such as these:
- Tasks repeated regularly but not within the content creation processes (such as checking comments)
- Irregular tasks that aren’t part of the content creation process, but your team is still responsible for their completion
- Materials and knowledgebase (content marketing strategy file, logos, graphic templates and so on)
- Completed tasks (if you prefer not to archive them)
- Postponed tasks and things you may go back to someday
- Pending tasks which need approval from another department or a client
How to effectively use content marketing framework in Taskeo?
No matter which model you choose, it’s all about smart planning and actively using the framework you created.
But here are some additional tips you should include if you want to rock your content production.
- Use all the key elements of tasks, such as deadlines and assignees. Without them, you make it harder for your team to manage their workload. Remember that each task you assign shows in your people’s personal dashboards. Make sure it contains all the necessary information.
- Describe the task in detail. Use the task description field, checkpoints and comments to clarify your expectations and desired outcome. Be as detailed as you can get. Don’t underestimate the value of instructions given in an extensive, written form.
- Assign checkpoints to the right people if there are several of them working on the same task.
- Use tags. They can be used for quick filtering within the project and on the user’s personal dashboard.
- Don’t deviate from your process. Your framework should be something that doesn’t change. If it has to change, make sure it’s for the better.
- Use comments as often as possible. Do your best to keep the task discussion right where it belongs – in the task. It will save you time wondering “where did they reply to my question?”.
- For the same purpose, use task descriptions. Avoid sending your people out to other sources, and if you must – make sure the link is right there. For example, don’t force your copywriters to search your Dropbox for the latest outline. Link to it in the description box. You can go even further than this – to avoid multiplying text documents, write your short messages (for Twitter, for example) in the description field.
- Read carefully. Make sure you understood what other users have written in the description, checkpoints and comments. Don’t begin working until you read the last word and everything’s clear.
Get more out of the system
Last but not least, remember there that are other features in our platform that can streamline your work.
- With our inbuilt time tracking, you can easily measure how long does it take to create different types of content.
- Integrations can be used as a bridge between your favourite software and Taskeo.
- If you’re struggling with spreading the workload evenly, you can open the Workload View to see who’s got most on their plate.
- Use Automations to monitor if your people don’t spend more time working on assignments than they should.
- Create Booking projects to manage your team calls and meetings.
- Save Task Templates for regularly re-created content pieces.
You’re good to go!
Congratulations! You’re now ready to create your own content marketing framework in Taskeo. Use our ideas or improve your own – and as always, get back to us with your feedback. Your idea to could get included in this guide!