{"id":498,"date":"2021-02-15T09:00:00","date_gmt":"2021-02-15T07:00:00","guid":{"rendered":"https:\/\/taskeo.co\/blog\/?p=498"},"modified":"2022-01-15T17:03:08","modified_gmt":"2022-01-15T15:03:08","slug":"content-creation-process","status":"publish","type":"post","link":"https:\/\/taskeo.co\/blog\/content-creation-process\/","title":{"rendered":"Setting Up a Content Creation Process to Skyrocket Your Team&#8217;s Productivity And Results"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/replug.link\/7a4f5e50\"><img src=\"https:\/\/lh6.googleusercontent.com\/VQWB9mIHV1yP5ickH49je5RnZPfTcrHWjzWtfyqMajHrJonBi_GDvJlmEAIas_q08gg4LzTXC2J6nGOeIeRmaJAtflY_z3op9LPWTpmEn2gh-9Kxb3ZZwMbO7d2r6UnIxCDOfIU\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Let\u2019s talk about the content creation process in your team.<\/p>\n\n\n\n<p>Organizing your content creation workflow <em>ad hoc <\/em>instead of following a well-structured process can have a ground-shaking effect on your content marketing.<\/p>\n\n\n\n<p>Here are just a few of the consequences that can follow when you\u2019ve got no <a href=\"https:\/\/kontent.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">content creation process<\/a> in place:<\/p>\n\n\n\n<ul><li><strong>Missed deadlines<\/strong>: your content isn\u2019t published on time and your work falls into complete disarray<\/li><li><strong>Lost leads<\/strong>: missing deadlines means you won\u2019t get leads you might get if your content was published on time<\/li><li><strong>Increased content creation costs<\/strong>: the more time you spend on content creation or correcting mistakes related to your workflow, the higher the content creation cost<\/li><li><strong>Reduced results or no results at all<\/strong>: improvised content creation can significantly reduce the ROI or even kill it entirely.&nbsp;<\/li><\/ul>\n\n\n\n<p>Do you see now why following content creation workflow is vital for any content team?<\/p>\n\n\n\n<p>Today, we\u2019re coming to you with a full guide on setting up a content creation process that will help you produce more high-quality content faster and reduce miscommunication risks on your team.<\/p>\n\n\n\n<p>Here\u2019s what you\u2019ll learn:<\/p>\n\n\n\n<ul><li>Why should you set up a content creation workflow?<\/li><li>What type of content creation processes can you create?<\/li><li>How to use software for that purpose?<\/li><li>What best practices should you follow?<\/li><\/ul>\n\n\n\n<p>Sounds good? Then let\u2019s get straight to it.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Why_Should_You_Set_Up_a_Well-Structured_Content_Creation_Process\" title=\"Why Should You Set Up a Well-Structured Content Creation Process?\">Why Should You Set Up a Well-Structured Content Creation Process?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Eliminate_Communication_Issues\" title=\"Eliminate Communication Issues\">Eliminate Communication Issues<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Improve_Content_Calendar_Management\" title=\"Improve Content Calendar Management\">Improve Content Calendar Management<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Monitor_And_Optimize\" title=\"Monitor And Optimize\">Monitor And Optimize<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Simplify_Milestone_Management\" title=\"Simplify Milestone Management\">Simplify Milestone Management<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Why_Should_You_Visualize_Your_Content_Creation_Workflow_With_Software\" title=\"Why Should You Visualize Your Content Creation Workflow With Software?\">Why Should You Visualize Your Content Creation Workflow With Software?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Access_Content_Creation_Process_Info_Anytime\" title=\"Access Content Creation Process Info Anytime\">Access Content Creation Process Info Anytime<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Always_Have_Clear_Idea_About_Whats_Happening\" title=\"Always Have Clear Idea About What\u2019s Happening\">Always Have Clear Idea About What\u2019s Happening<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Easily_Spot_Bottlenecks_And_Idle_Points\" title=\"Easily Spot Bottlenecks And Idle Points\">Easily Spot Bottlenecks And Idle Points<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Help_Your_Team_Understand_the_Process\" title=\"Help Your Team Understand the Process\">Help Your Team Understand the Process<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Lower_the_Number_of_Questions_Asked\" title=\"Lower the Number of Questions Asked\">Lower the Number of Questions Asked<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Software_Features_That_Will_Save_Your_Content_Creation_Process\" title=\"Software Features That Will Save Your Content Creation Process\">Software Features That Will Save Your Content Creation Process<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Task_Templates\" title=\"Task Templates\">Task Templates<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Reminders\" title=\"Reminders\">Reminders<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Subtasks\" title=\"Subtasks\">Subtasks<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Tags\" title=\"Tags\">Tags<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Workload\" title=\"Workload\">Workload<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Kanban_And_Calendar_View_of_the_Project\" title=\"Kanban And Calendar View of the Project\">Kanban And Calendar View of the Project<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Types_of_Content_Creation_Processes_You_Can_Set_Up\" title=\"Types of Content Creation Processes You Can Set Up\">Types of Content Creation Processes You Can Set Up<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#General_Process\" title=\"General Process\">General Process<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Example_Stages_For_the_General_Process\" title=\"Example Stages For the General Process:\">Example Stages For the General Process:<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Blog_Post_Creation_Process\" title=\"Blog Post Creation Process\">Blog Post Creation Process<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Example_Stages_For_the_Blog_Post_Content_Creation_Process\" title=\"Example Stages For the Blog Post Content Creation Process:\">Example Stages For the Blog Post Content Creation Process:<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Social_Media_Content_Creation_Process\" title=\"Social Media Content Creation Process\">Social Media Content Creation Process<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Example_Stages_For_the_Social_Media_Content_Creation_Process\" title=\"Example Stages For the Social Media Content Creation Process:\">Example Stages For the Social Media Content Creation Process:<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Video_Creation_Process\" title=\"Video Creation Process\">Video Creation Process<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Example_Stages_For_the_Video_Content_Creation_Process\" title=\"Example Stages For the Video Content Creation Process:\">Example Stages For the Video Content Creation Process:<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Lead_Magnet_Creation_Process\" title=\"Lead Magnet Creation Process\">Lead Magnet Creation Process<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Example_Stages_For_the_Lead_Magnet_Creation_Process\" title=\"Example Stages For the Lead Magnet Creation Process:\">Example Stages For the Lead Magnet Creation Process:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Stages_to_Include_In_Your_Content_Creation_Process\" title=\"Stages to Include In Your Content Creation Process\">Stages to Include In Your Content Creation Process<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Outline\" title=\"Outline\">Outline<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Research\" title=\"Research\">Research<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Writing\" title=\"Writing\">Writing<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Media\" title=\"Media\">Media<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Review\" title=\"Review\">Review<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Edit\" title=\"Edit\">Edit<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Publish\" title=\"Publish\">Publish<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Promote\" title=\"Promote\">Promote<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Materials_And_Database\" title=\"Materials And Database\">Materials And Database<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Completed_Tasks\" title=\"Completed Tasks\">Completed Tasks<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Paused_Or_Postponed_Tasks\" title=\"Paused Or Postponed Tasks\">Paused Or Postponed Tasks<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Pending\" title=\"Pending\">Pending<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Backlog\" title=\"Backlog\">Backlog<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Ideas\" title=\"Ideas\">Ideas<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Best_Practices_For_Setting_Up_a_Successful_Content_Creation_Process\" title=\"Best Practices For Setting Up a Successful Content Creation Process\">Best Practices For Setting Up a Successful Content Creation Process<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Use_Features_That_Help_You\" title=\"Use Features That Help You\">Use Features That Help You<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Describe_Task_in_Detail_Use_Templates_to_Do_It_Faster\" title=\"Describe Task in Detail &amp; Use Templates to Do It Faster\">Describe Task in Detail &amp; Use Templates to Do It Faster<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Specify_Milestones\" title=\"Specify Milestones\">Specify Milestones<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Dont_Deviate_From_Your_Process%E2%80%A6_Too_Much\" title=\"Don\u2019t Deviate From Your Process\u2026. Too Much\">Don\u2019t Deviate From Your Process\u2026. Too Much<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Optimize_As_You_Go\" title=\"Optimize As You Go\">Optimize As You Go<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Assign_Stage_Owners\" title=\"Assign Stage Owners\">Assign Stage Owners<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Monitor_Workload\" title=\"Monitor Workload\">Monitor Workload<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Get_Ahead_of_Schedule\" title=\"Get Ahead of Schedule\">Get Ahead of Schedule<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Batch_Your_Content_Pieces\" title=\"Batch Your Content Pieces\">Batch Your Content Pieces<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Be_Ready_to_Step_In_And_Juggle\" title=\"Be Ready to Step In And Juggle\">Be Ready to Step In And Juggle<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/#Final_Thoughts_on_Setting_up_a_Content_Creation_Process\" title=\"Final Thoughts on Setting up a Content Creation Process\">Final Thoughts on Setting up a Content Creation Process<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Set_Up_a_Well-Structured_Content_Creation_Process\"><\/span>Why Should You Set Up a Well-Structured Content Creation Process?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You might think that a strict content creation workflow doesn\u2019t matter so long the content gets created and published.<\/p>\n\n\n\n<p>Wrong.&nbsp;<\/p>\n\n\n\n<p>For the reasons of all the unpleasant consequences we\u2019ve already mentioned, you\u2019ve got to create and optimize your content creation workflow.<\/p>\n\n\n\n<p>But there\u2019s more to that than just reducing costs.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Eliminate_Communication_Issues\"><\/span>Eliminate Communication Issues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Without a process to follow, your content team is, to a certain extent, working without directions. Stages of content creation are all over the place, misaligned and disconnected. Your people won\u2019t be sure when to step in, what\u2019s ready, what\u2019s pending, what\u2019s their current role.&nbsp;<\/p>\n\n\n\n<p>Setting up a content creation process helps put pieces right where they belong, in a logical and reliable order. No more questions asked time and time again as they\u2019re answered by the process itself.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Improve_Content_Calendar_Management\"><\/span>Improve Content Calendar Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Following a content creation process can assist you in better planning. When you know how long it takes to finish a given piece of content, you can better arrange all these pieces on your editorial calendar.&nbsp;<\/p>\n\n\n\n<p>Missed deadlines are less likely to happen and you stay in control of what happens and when.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Monitor_And_Optimize\"><\/span>Monitor And Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can\u2019t improve the way your content team works if you don\u2019t understand it. Without knowing what steps your content creators follow, you can\u2019t set the right route.<\/p>\n\n\n\n<p>Teams that follow a strict, well-structured content creation workflow are able to monitor their performance and improve the process itself to ensure maximum results.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Simplify_Milestone_Management\"><\/span>Simplify Milestone Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Similar, to content calendar management, milestone management also becomes easier within a structured content creation process.<\/p>\n\n\n\n<p>It\u2019s not just the publishing date your team works with. Each time you start creating a piece of content, you\u2019re opening a mini-project. And each such project involves multiple mini-deadlines that are easier to manage when you know what stages you\u2019re going through and how fast you complete them.<\/p>\n\n\n\n<p>Put all these reasons on top of increased productivity, lowered cost, and better results &#8211; and you\u2019ve got all the motivation you need to set up your own content creation process.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Visualize_Your_Content_Creation_Workflow_With_Software\"><\/span>Why Should You Visualize Your Content Creation Workflow With Software?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Start creating your own content creation process by moving it to the cloud and visualizing it.<\/p>\n\n\n\n<p>There\u2019s a whole range of tools to pick from, starting from advanced to simple, from expensive to affordable. The options are so numerous that you shouldn\u2019t even think twice about letting software assist your efforts.<\/p>\n\n\n\n<p>But if you still do, here are 5 good reasons to visualize your processes within an online collaboration platform.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Access_Content_Creation_Process_Info_Anytime\"><\/span>Access Content Creation Process Info Anytime<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wherever and whenever you work, you can always see what\u2019s happening with your content. All it takes is opening your browser and logging into your account.<\/p>\n\n\n\n<p>It\u2019s useful when you\u2019re outsourcing your content from freelance content creators or if your team is virtual.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Always_Have_Clear_Idea_About_Whats_Happening\"><\/span>Always Have Clear Idea About What\u2019s Happening<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visualizing your content creation process with software comes with this particular benefit: you always know what\u2019s going on. You know how much content is being created and at what stages are the particular pieces.<\/p>\n\n\n\n<p>Visualized content creation workflow answers your questions before you even ask them. Everything\u2019s clear with as much as a single look on your project board.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Easily_Spot_Bottlenecks_And_Idle_Points\"><\/span>Easily Spot Bottlenecks And Idle Points<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Moving your content pieces in a visual, stage-by-stage way is a fantastic way to see where most work is happening.<\/p>\n\n\n\n<p><br>With one glance, you can analyze which stages are overloaded and which remain idle. Using collaboration software for this purpose makes it particularly easy to monitor and manage your idle points and bottlenecks.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Help_Your_Team_Understand_the_Process\"><\/span>Help Your Team Understand the Process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A visualized content creation process will be easier to understand and follow.<\/p>\n\n\n\n<p>On a well-structured project board, your team will be able to see how tasks are moving from one stage to another. It\u2019s going to be clear who\u2019s responsible for what and when it\u2019s someone\u2019s time to step in.<\/p>\n\n\n\n<p>This way, certain questions will no longer be necessary. Your content creators can pick up their tasks as soon as they \u201carrive\u201d at them.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Lower_the_Number_of_Questions_Asked\"><\/span>Lower the Number of Questions Asked<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Investing your time in creating a well-structured, visualized content creation workflow will save you time later on.&nbsp;<\/p>\n\n\n\n<p>A process organized the right way will reduce the need for team calls. Your people will get their answers before questions arise. With visualization, steps to follow become clear and self-explanatory in most cases. And if you visualize online, then the entire process is always available to check in with.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Software_Features_That_Will_Save_Your_Content_Creation_Process\"><\/span>Software Features That Will Save Your Content Creation Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At this point, setting up a well-structured content creation workflow seems to boil down to two things: signing up for a kanban board tool and creating a few content creation stages.<\/p>\n\n\n\n<p>That\u2019s a good start &#8211; but there\u2019s much more to that.<\/p>\n\n\n\n<p>Certain platforms come with different features that will help you create more content more efficiently. Make the most out of every function that can positively change the way your team works.<\/p>\n\n\n\n<p>And what could those functionalities be? Let\u2019s see some examples.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Task_Templates\"><\/span>Task Templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Save time recreating tasks for your content pieces. With task templates, you&#8217;ll be able to easily copy all checkpoints and instructions. When you\u2019ve got a lot of them for every task, then copying them instead of rewriting will save you a huge amount of time.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh6.googleusercontent.com\/jVjjV6QL1iNNgJnBR56DPbTkwKPPV3YVuiC2G9dbNnvpUOeInG3snfnGcE7W1-j5x4Ag0IS5HTu42UcmN4RnwU73XzdyId60rrOdNefW75NzOBE2mL3yYjdyLVuPlejthXg2gh4\" alt=\"\"\/><figcaption>Task Templates in Taskeo<\/figcaption><\/figure><\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Reminders\"><\/span>Reminders<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Send automated reminders to your content creators &#8211; for deadlines, milestones, or anything else. Set the date in advance and never think of mailing them about that given task again.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh4.googleusercontent.com\/EJvqCXGTKt6iBFBt6_iIFUNlrQRhIdxEiDkRluBb5cBJgPs-x9xe4NYuaRUS87v7kFz4HKWHMZtORDQlFO2Ux2iS-JpCVw780Wp3z31kMemllGqyQH68PDKJTiHBECGDLYyN98M\" alt=\"\"\/><figcaption>Reminders in Taskeo<\/figcaption><\/figure><\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Subtasks\"><\/span>Subtasks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Some content pieces will expand beyond a single task. With subtasks, you will be able to monitor dependencies between the assignments to keep things running smoothly.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh6.googleusercontent.com\/WI04dz2NDS9JNs0_ZSdwixo1_vnbtJZdHGvUycZDC6cmLWx-BF7IPUlcQRMhi4Yvw8T7MS33808yEGga_w8EB5NRpSyIEqzTL7OjBbMW79TpAiwGvKIhCOzdZh3UrA_SoDALLUE\" alt=\"\"\/><figcaption>Subtasks in Taskeo<\/figcaption><\/figure><\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Tags\"><\/span>Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tagging your tasks according to category or assignees will help you manage your tasks better. Tags will make your assignments easier to find, sort, and organize.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh6.googleusercontent.com\/FVpBVKxVuSL1ay8G0rLgPkP0rk9paWrsftD7E1BuSAaK6GjRRVGWDLidwsNw158FVGTB5SCk5JK5I5P_eGUPe5cGpljNDH4SIz1_NRj-TmYDEmVy3V4FZ6EnfL0Um0BMNT6g2hk\" alt=\"\"\/><figcaption>Tags Manager in Taskeo<\/figcaption><\/figure><\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Workload\"><\/span>Workload<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Workload feature is a visual way of showing how much work your content creators have and how is it distributed on a timeline.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh6.googleusercontent.com\/CvLEqZjSKLDsY8VH44BSsg7QuHAy8qEXlzPOaocrR1nFHXsHnddr5sZGXG5VXwTU6M8sXjbrBlgfxT23onwPsWfQVy2IWnXhYNOSluAUIKtvAqFAVx0aqQlNw_S-3UfDmHB86NU\" alt=\"\"\/><figcaption>Workload view in Taskeo<\/figcaption><\/figure><\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Kanban_And_Calendar_View_of_the_Project\"><\/span>Kanban And Calendar View of the Project<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A Kanban board should become the default view for your content creation process. Specific columns will reflect different stages of creating content for your business. That\u2019s the first and main step in visualizing your workflow within a cloud platform.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh4.googleusercontent.com\/4mEHUqka074IFDkz8s3opYS-ft2NFntCl59WTrAhAx87QBl7-UuA8m2RQYL63YTSqfj6HDx-UFcQDVCEs41Ae1YxCNKzTbqXjrm_n_GtOGhBH5nXTEUaQdtf3va1NEe-Rd7AQAA\" alt=\"\"\/><figcaption>Basic Kanban board example in Taskeo<\/figcaption><\/figure><\/div>\n\n\n\n<p>However, another good functionality is to turn that Kanban board into a calendar &#8211; this way, you will see a timeline for a week or month and you can easily check if the workload is evenly distributed and how your content calendar looks.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Content_Creation_Processes_You_Can_Set_Up\"><\/span>Types of Content Creation Processes You Can Set Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s get to the practical part. It\u2019s time you create your own content creation workflow in the app of your choice.<\/p>\n\n\n\n<p>To provide you visual examples, <strong>we\u2019re using <\/strong><a href=\"https:\/\/taskeo.co\/project-management\"><strong>Taskeo\u2019s project management<\/strong><\/a> to create each of these processes for you to take a look at.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"General_Process\"><\/span>General Process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A \u201cgeneral\u201d content creation process will work for small content marketing teams that don\u2019t manage high volumes of content. You can set it up both for social media content creation and for blog post writing. This way, you\u2019ll lower the number of project boards to manage and all assignments will be accessible from one place.<\/p>\n\n\n\n<p>All you need to do to make it work is to keep the stages relatively neutral and remember that some of them don\u2019t apply to a specific type of content.<\/p>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Example_Stages_For_the_General_Process\"><\/span>Example Stages For the General Process:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Ideas<\/li><li>Research &amp; Outline<\/li><li>Writing (Caption, Copy)<\/li><li>Media<\/li><li>Review &amp; Edit<\/li><li>Publish<\/li><li>Promote<\/li><li>Done<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Blog_Post_Creation_Process\"><\/span>Blog Post Creation Process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Alternatively, you can create a specific project board for your blog content creation process. In opposition to a general process, it will allow you to focus on creating long-form content and collaborate with your writers and editors according to very specific patterns that differ from social media content creation workflow.<\/p>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Example_Stages_For_the_Blog_Post_Content_Creation_Process\"><\/span>Example Stages For the Blog Post Content Creation Process:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Ideas<\/li><li>Research &amp; Outline<\/li><li>Copy<\/li><li>Review &amp; Edit<\/li><li>Media<\/li><li>Publish<\/li><li>Promote<\/li><li>Done<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Content_Creation_Process\"><\/span>Social Media Content Creation Process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Alike with a blog post content creation workflow, a social media process will help you modify the stages to follow while creating content for your social channels.<\/p>\n\n\n\n<p>Pro tip: <strong>In Taskeo, you can set up your deadlines for social media messages in a way that will turn your Kanban board into a social media content calendar that can replace your spreadsheets.<\/strong><\/p>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Example_Stages_For_the_Social_Media_Content_Creation_Process\"><\/span>Example Stages For the Social Media Content Creation Process:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Ideas<\/li><li>Caption<\/li><li>Media<\/li><li>Review<\/li><li>Schedule<\/li><li>Published<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Video_Creation_Process\"><\/span>Video Creation Process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Video creation is a unique process. For many reasons, you may want to set up a separate workflow for creating this particular type of content.<\/p>\n\n\n\n<p>This way, you can collaborate on particular pieces with laser focus and devote your attention to the right action at the right time.<\/p>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Example_Stages_For_the_Video_Content_Creation_Process\"><\/span>Example Stages For the Video Content Creation Process:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Ideas<\/li><li>Script<\/li><li>Creation<\/li><li>Review &amp; Edit<\/li><li>Publish<\/li><li>Promote<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Lead_Magnet_Creation_Process\"><\/span>Lead Magnet Creation Process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Creating a lead magnet for your sales and marketing funnels is a process different from creating content for your blog or for your social media channels.&nbsp;<\/p>\n\n\n\n<p>Depending on what types of lead magnets you usually create, this type of content creation process will lean towards a more general one or will become very specific.<\/p>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Example_Stages_For_the_Lead_Magnet_Creation_Process\"><\/span>Example Stages For the Lead Magnet Creation Process:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Ideas<\/li><li>Outline or Research<\/li><li>Draft<\/li><li>Media Creation<\/li><li>Review &amp; Edit<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Stages_to_Include_In_Your_Content_Creation_Process\"><\/span>Stages to Include In Your Content Creation Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Regardless of what content creation process you\u2019ll end up with, you\u2019ll have to adjust it to the way your team works. That means you\u2019ll have to add or remove stages to set up an ideal workflow.<\/p>\n\n\n\n<p>Let\u2019s talk about examples and see what stages you can include in your content creation process.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Outline\"><\/span>Outline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outline what your content is going to be about. Point out materials you\u2019ll need, draft the content, include sources, and sketch the flow.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Research\"><\/span>Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Research your sources. Reach out to industry thought leaders and influencers. Find people to collaborate with.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Writing\"><\/span>Writing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Write your blog post copy, social media caption, or anything else that your audience will read when your content is published.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Media\"><\/span>Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Create media for your content &#8211; videos, social images, banners, graphics for your blog posts, emails or lead magnets.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Review\"><\/span>Review<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Review the delivered materials. Check the quality of the written and graphic content alike.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Edit\"><\/span>Edit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apply changes suggested during the review stage.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Publish\"><\/span>Publish<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publish your content &#8211; on your blog, social media or within your newsletter.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Promote\"><\/span>Promote<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Promote your content in an organic or paid way. Share it with your email subscribers, partners, and communities.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Materials_And_Database\"><\/span>Materials And Database<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Share materials your content creators may need when working, from templates to links, best practices, and guidelines.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Completed_Tasks\"><\/span>Completed Tasks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mark your tasks as completed and move them out of the active process. Archive and clean up this stage often.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Paused_Or_Postponed_Tasks\"><\/span>Paused Or Postponed Tasks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Something prevented a particular content piece from being completed? Move it to the Paused Or Postponed stage to keep it out of the active process.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Pending\"><\/span>Pending<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content pending external approval? Put it right on this stage.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Backlog\"><\/span>Backlog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Collect your inactive tasks in the backlog and pull them out when their time comes.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Ideas\"><\/span>Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Store your ideas on a separate stage and brainstorm them with your team to decide which are good and which got to go.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_For_Setting_Up_a_Successful_Content_Creation_Process\"><\/span>Best Practices For Setting Up a Successful Content Creation Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s not only about moving your content creation process online and getting the stages right. There\u2019s so much you can do to make the most of your collaboration efforts. It all comes down to forging the right habits.<\/p>\n\n\n\n<p>Below you will find a few actionable tips to follow and rock your content reaction workflow.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Use_Features_That_Help_You\"><\/span>Use Features That Help You<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Make the most of the collaboration platform you use. Learn what useful features it offers and start using them. These apps are made to make your work easier so don\u2019t hesitate to spend a moment to educate yourself about what\u2019s on the offer from your current solution provider.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Describe_Task_in_Detail_Use_Templates_to_Do_It_Faster\"><\/span>Describe Task in Detail &amp; Use Templates to Do It Faster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The more details you provide your content creators with, the more satisfying the final result will be. Include guidelines, examples, samples, and steps to follow in your task descriptions or checkpoints.<\/p>\n\n\n\n<p>To make it faster, create a task template for each of your content types and recreate a task from it whenever you start a new assignment.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh3.googleusercontent.com\/wr41k7JyJURLyl79LCEbIFNQuCAoW_Ekn8dxVcSAkfRGKt5Jlw7SIJQOBdWEp9WchMVb-JIEmJEMm7gxUNUuYT7TFc42eauAs8yh10KZclYrNid5dlrraoHoodOtTboKAte7RS8\" alt=\"\"\/><figcaption>Task view in Taskeo<\/figcaption><\/figure><\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Specify_Milestones\"><\/span>Specify Milestones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The publishing date shouldn\u2019t be the only deadline to keep in mind. Include milestone deadlines that specify by when a certain action should conclude.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Dont_Deviate_From_Your_Process%E2%80%A6_Too_Much\"><\/span>Don\u2019t Deviate From Your Process\u2026. Too Much<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stick to your content creation process. The more you follow it, the more effective your team will become.<\/p>\n\n\n\n<p>Step away from your workflow only when the situation calls for it. For example, when you\u2019re working on an unusual piece of content.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Optimize_As_You_Go\"><\/span>Optimize As You Go<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Set up a content creation process but don\u2019t leave it in its original form. Improve it consistently. Observe how it\u2019s working out and analyze where\u2019s available room for improvement. You can always do better so don\u2019t hesitate to change stages and reforge bad habits.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Assign_Stage_Owners\"><\/span>Assign Stage Owners<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Each stage of your content creation process should have its owner: a person responsible for the tasks happening within that stage, someone to direct all the questions to.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Monitor_Workload\"><\/span>Monitor Workload<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pay attention to the workload your team carries. Too many stress points overloaded with assignments will not lead to anything good or productive. Reduce the load whenever necessary to limit stressful periods.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Get_Ahead_of_Schedule\"><\/span>Get Ahead of Schedule<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Develop a habit of going ahead of schedule instead of resting between the assignments.<\/p>\n\n\n\n<p>If you finish a task ahead of a deadline, proceeding with your next assignment can save a day in case something goes wrong.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Batch_Your_Content_Pieces\"><\/span>Batch Your Content Pieces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Try batching similar assignments. Work on multiple outlines, multiple captions, or multiple copies at once instead of leading one item from start to finish. This way, work can proceed much faster and more efficiently.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Be_Ready_to_Step_In_And_Juggle\"><\/span>Be Ready to Step In And Juggle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your content team should remain flexible. In case of sudden absences, other content creators should be able to step in and accept tasks previously assigned to a currently unavailable person.<\/p>\n\n\n\n<p>Flexibility is the core of any successful team. Make it yours too.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts_on_Setting_up_a_Content_Creation_Process\"><\/span>Final Thoughts on Setting up a Content Creation Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Having a well-structured, optimized content creation process is going to change your content marketing team.<\/p>\n\n\n\n<p>Believe us: when you set one up, you\u2019ll never want to go back working in disarray.<\/p>\n\n\n\n<p>Now, it\u2019s your turn to create your own content creation workflow. With the tips we\u2019ve given you above, it\u2019s going to be much, much easier.<\/p>\n\n\n\n<p>Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s talk about the content creation process in your team. Organizing your content creation workflow ad hoc instead of following a well-structured process can have a ground-shaking effect on your content marketing. Here are just a few of the consequences that can follow when you\u2019ve got no content creation process in place: Missed deadlines: your<\/p>\n","protected":false},"author":2,"featured_media":1631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,112],"tags":[85,15,96,17,13],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Setting Up a Content Creation Process to Skyrocket Your Team&#039;s Productivity And Results - Taskeo Blog<\/title>\n<meta name=\"description\" content=\"Create a powerful content creation process to create more engaging content efficiently. Read this guide to learn how to get started!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting Up a Content Creation Process to Skyrocket Your Team&#039;s Productivity And Results - Taskeo Blog\" \/>\n<meta property=\"og:description\" content=\"Create a powerful content creation process to create more engaging content efficiently. Read this guide to learn how to get started!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taskeo.co\/blog\/content-creation-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Taskeo Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/taskeo.co\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-15T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-15T15:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2021\/02\/pexels-picography-4458-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agnieszka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/taskeo.co\/blog\/#organization\",\"name\":\"Taskeo\",\"url\":\"https:\/\/taskeo.co\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/taskeo.co\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/taskeo.co\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2018\/07\/logo-512.png\",\"contentUrl\":\"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2018\/07\/logo-512.png\",\"width\":512,\"height\":512,\"caption\":\"Taskeo\"},\"image\":{\"@id\":\"https:\/\/taskeo.co\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/taskeo.co\/blog\/#website\",\"url\":\"https:\/\/taskeo.co\/blog\/\",\"name\":\"Taskeo Blog\",\"description\":\"Integrated Online Platform for Project Management, Appointment Scheduling, Time Tracking, Billing and CRM\",\"publisher\":{\"@id\":\"https:\/\/taskeo.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/taskeo.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/taskeo.co\/blog\/content-creation-process\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2021\/02\/pexels-picography-4458-scaled.jpg\",\"contentUrl\":\"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2021\/02\/pexels-picography-4458-scaled.jpg\",\"width\":2560,\"height\":1726},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/taskeo.co\/blog\/content-creation-process\/#webpage\",\"url\":\"https:\/\/taskeo.co\/blog\/content-creation-process\/\",\"name\":\"Setting Up a Content Creation Process to Skyrocket Your Team's Productivity And Results - Taskeo Blog\",\"isPartOf\":{\"@id\":\"https:\/\/taskeo.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/taskeo.co\/blog\/content-creation-process\/#primaryimage\"},\"datePublished\":\"2021-02-15T07:00:00+00:00\",\"dateModified\":\"2022-01-15T15:03:08+00:00\",\"description\":\"Create a powerful content creation process to create more engaging content efficiently. Read this guide to learn how to get started!\",\"breadcrumb\":{\"@id\":\"https:\/\/taskeo.co\/blog\/content-creation-process\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/taskeo.co\/blog\/content-creation-process\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/taskeo.co\/blog\/content-creation-process\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/taskeo.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Setting Up a Content Creation Process to Skyrocket Your Team&#8217;s Productivity And Results\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/taskeo.co\/blog\/content-creation-process\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/taskeo.co\/blog\/content-creation-process\/#webpage\"},\"author\":{\"@id\":\"https:\/\/taskeo.co\/blog\/#\/schema\/person\/5f613cb70ffef80e5fc845a54cb65e13\"},\"headline\":\"Setting Up a Content Creation Process to Skyrocket Your Team&#8217;s Productivity And Results\",\"datePublished\":\"2021-02-15T07:00:00+00:00\",\"dateModified\":\"2022-01-15T15:03:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/taskeo.co\/blog\/content-creation-process\/#webpage\"},\"wordCount\":2751,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/taskeo.co\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/taskeo.co\/blog\/content-creation-process\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2021\/02\/pexels-picography-4458-scaled.jpg\",\"keywords\":[\"content marketing\",\"guides\",\"kanban\",\"planning\",\"productive teamwork\"],\"articleSection\":[\"Productivity\",\"Project Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/taskeo.co\/blog\/content-creation-process\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/taskeo.co\/blog\/#\/schema\/person\/5f613cb70ffef80e5fc845a54cb65e13\",\"name\":\"Agnieszka\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/taskeo.co\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/449d21e06f049a41dc3cfa8c10e6f812?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/449d21e06f049a41dc3cfa8c10e6f812?s=96&d=mm&r=g\",\"caption\":\"Agnieszka\"},\"url\":\"https:\/\/taskeo.co\/blog\/author\/akasperek\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Setting Up a Content Creation Process to Skyrocket Your Team's Productivity And Results - Taskeo Blog","description":"Create a powerful content creation process to create more engaging content efficiently. Read this guide to learn how to get started!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/taskeo.co\/blog\/content-creation-process\/","og_locale":"en_US","og_type":"article","og_title":"Setting Up a Content Creation Process to Skyrocket Your Team's Productivity And Results - Taskeo Blog","og_description":"Create a powerful content creation process to create more engaging content efficiently. Read this guide to learn how to get started!","og_url":"https:\/\/taskeo.co\/blog\/content-creation-process\/","og_site_name":"Taskeo Blog","article_publisher":"https:\/\/www.facebook.com\/taskeo.co\/","article_published_time":"2021-02-15T07:00:00+00:00","article_modified_time":"2022-01-15T15:03:08+00:00","og_image":[{"width":2560,"height":1726,"url":"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2021\/02\/pexels-picography-4458-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Agnieszka","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/taskeo.co\/blog\/#organization","name":"Taskeo","url":"https:\/\/taskeo.co\/blog\/","sameAs":["https:\/\/www.facebook.com\/taskeo.co\/"],"logo":{"@type":"ImageObject","@id":"https:\/\/taskeo.co\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2018\/07\/logo-512.png","contentUrl":"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2018\/07\/logo-512.png","width":512,"height":512,"caption":"Taskeo"},"image":{"@id":"https:\/\/taskeo.co\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/taskeo.co\/blog\/#website","url":"https:\/\/taskeo.co\/blog\/","name":"Taskeo Blog","description":"Integrated Online Platform for Project Management, Appointment Scheduling, Time Tracking, Billing and CRM","publisher":{"@id":"https:\/\/taskeo.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/taskeo.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/taskeo.co\/blog\/content-creation-process\/#primaryimage","inLanguage":"en-US","url":"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2021\/02\/pexels-picography-4458-scaled.jpg","contentUrl":"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2021\/02\/pexels-picography-4458-scaled.jpg","width":2560,"height":1726},{"@type":"WebPage","@id":"https:\/\/taskeo.co\/blog\/content-creation-process\/#webpage","url":"https:\/\/taskeo.co\/blog\/content-creation-process\/","name":"Setting Up a Content Creation Process to Skyrocket Your Team's Productivity And Results - Taskeo Blog","isPartOf":{"@id":"https:\/\/taskeo.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taskeo.co\/blog\/content-creation-process\/#primaryimage"},"datePublished":"2021-02-15T07:00:00+00:00","dateModified":"2022-01-15T15:03:08+00:00","description":"Create a powerful content creation process to create more engaging content efficiently. Read this guide to learn how to get started!","breadcrumb":{"@id":"https:\/\/taskeo.co\/blog\/content-creation-process\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taskeo.co\/blog\/content-creation-process\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/taskeo.co\/blog\/content-creation-process\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taskeo.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Setting Up a Content Creation Process to Skyrocket Your Team&#8217;s Productivity And Results"}]},{"@type":"Article","@id":"https:\/\/taskeo.co\/blog\/content-creation-process\/#article","isPartOf":{"@id":"https:\/\/taskeo.co\/blog\/content-creation-process\/#webpage"},"author":{"@id":"https:\/\/taskeo.co\/blog\/#\/schema\/person\/5f613cb70ffef80e5fc845a54cb65e13"},"headline":"Setting Up a Content Creation Process to Skyrocket Your Team&#8217;s Productivity And Results","datePublished":"2021-02-15T07:00:00+00:00","dateModified":"2022-01-15T15:03:08+00:00","mainEntityOfPage":{"@id":"https:\/\/taskeo.co\/blog\/content-creation-process\/#webpage"},"wordCount":2751,"commentCount":0,"publisher":{"@id":"https:\/\/taskeo.co\/blog\/#organization"},"image":{"@id":"https:\/\/taskeo.co\/blog\/content-creation-process\/#primaryimage"},"thumbnailUrl":"https:\/\/taskeo.co\/blog\/wp-content\/uploads\/2021\/02\/pexels-picography-4458-scaled.jpg","keywords":["content marketing","guides","kanban","planning","productive teamwork"],"articleSection":["Productivity","Project Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/taskeo.co\/blog\/content-creation-process\/#respond"]}]},{"@type":"Person","@id":"https:\/\/taskeo.co\/blog\/#\/schema\/person\/5f613cb70ffef80e5fc845a54cb65e13","name":"Agnieszka","image":{"@type":"ImageObject","@id":"https:\/\/taskeo.co\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/449d21e06f049a41dc3cfa8c10e6f812?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/449d21e06f049a41dc3cfa8c10e6f812?s=96&d=mm&r=g","caption":"Agnieszka"},"url":"https:\/\/taskeo.co\/blog\/author\/akasperek\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/taskeo.co\/blog\/wp-json\/wp\/v2\/posts\/498"}],"collection":[{"href":"https:\/\/taskeo.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taskeo.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taskeo.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/taskeo.co\/blog\/wp-json\/wp\/v2\/comments?post=498"}],"version-history":[{"count":13,"href":"https:\/\/taskeo.co\/blog\/wp-json\/wp\/v2\/posts\/498\/revisions"}],"predecessor-version":[{"id":1659,"href":"https:\/\/taskeo.co\/blog\/wp-json\/wp\/v2\/posts\/498\/revisions\/1659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taskeo.co\/blog\/wp-json\/wp\/v2\/media\/1631"}],"wp:attachment":[{"href":"https:\/\/taskeo.co\/blog\/wp-json\/wp\/v2\/media?parent=498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taskeo.co\/blog\/wp-json\/wp\/v2\/categories?post=498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taskeo.co\/blog\/wp-json\/wp\/v2\/tags?post=498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}