Let’s talk about the content creation process in your team. Organizing your content creation workflow ad hoc instead of following a well-structured process can have a ground-shaking effect on your content marketing. Here are just a few of the consequences that can follow when you’ve got no content creation process in place: Missed deadlines: your content isn’t published on time and your work falls into complete disarrayLost leads: missing deadlines means you won’t get leads…
Today we’re facing the marketing clutter phenomenon. Internet users are more and more irritated and tired of receiving a vast number of ads every day and almost everywhere. Typical, traditional ads not tailored for recipients’ needs are invisible for them. Content marketing has become an answer to this challenge. In the last few years marketers around the world improved these skills, and now some of them are sharing their knowledge. In the following article, you…
