The article below was provided to us by Allaine Pelejo from Delesign – platform that helps you get in touch with the best graphic designers out there. Allaine is a digital marketer and Delesign representative. She is an adventurer and dreamer who believes in turning ideas into reality.
The Importance of Graphic Design in Marketing. Marketing has evolved in the last decade and marketers have developed distinct strategies to reach out to their target audience through different channels, with various marketing tools. These strategies are planned, organized, and executed with the fundamental goal of achieving a sustainable competitive advantage.
One of the more recognized digital marketing tools these days is Facebook. With its number of obvious users to date, Facebook is no longer just a marketing channel, but a powerful marketing tool that can help grow your brand online. You have an established marketing channel, an awesome marketing team, but how do you get your target audience’s attention? Simple. Be seen.
No matter what you are marketing, an image is what your target audience will first see. If you scroll through an advertisement that only contain normal texts, how do you know that your audience will read through it? The right tools can help you achieve brand recognition, increased engagement, and higher conversion rate, but with the addition of a powerful graphic design, you’ll be on your way to long-term success.
Why is Graphic Design Important in Marketing?
“Marketing without design is lifeless, and design without marketing is mute.” This quotation by Von Glitschka, an illustrative designer, gives purpose to both marketing and design. It shows that they both marketing and design need each other to be valuable. Graphic design focuses on delivering a message visually. With consistent visual language that speaks to your target market, you can achieve brand recognition, and graphic design is a key component in the marketing world to develop brand identity, increase brand awareness, and influence the customer’s decision making process. Graphic design:
1. Graphic Design Communicates Your Brand’s Values
Marketers develop the standards of practice which govern a powerful and effective creation and management of brands, and graphic designers are tasked to create an image that relates to your brand’s value, and that communicates these values to your potential customers. Design is not just something to look at and admire. A good graphic design provides an overview of your services, it communicates a message, and it defines you as a brand.
Marketing the values of your brand is fundamental to the development of your brand image and identity. You harness your brand values by deeply connecting with your audience. You must aim to tap into the qualities and beliefs they value through relatable and understandable imagery. That is why it is important that your graphic designer fully understands you as a brand so they may project your values through the designs they create for you.
2. Graphic Design Helps Develop Brand Identity
Brand identity is the representation of your brand. It includes the visual symbols of your brand—your logo, ideas, emotions, beliefs, qualities and experiences that your brand seeks to represent. A clear and consistent identity can help you stand out in a crowded market.
The function of design in marketing is to grab your target market’s attention and communicate your message visually. Graphic design defines you as a brand. Brand recognition can be achieved through a consistent visual language that speaks to your target market.
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One of the most important components in creating a powerful brand identity is a logo. Your logo, as the “face” of your business is what your market instantly recognizes and it is important to make it simple enough to be memorable, but powerful enough to give the desired impression of your business.
3. Graphic Design Speak Louder Than Words
People tend to perceive visual information such as images or infographics better than text or audio. In content marketing, visual content is processed way faster than text. Before your audience begins to read your content, their opinion is shaped by the design. Put simply, what your image represents speak louder than words.
Graphic design comes from a concept, an idea—it is not just something to look at and admire. Design is aesthetic with a function in that sense. A well-conceptualized design and allows you to stand out from the competition. A good graphic design attracts, informs, and converts.
4. Graphic Design Improves Digital Presence
In this digital world, digital presence is so important. Businesses are continuing to increase their digital presence by consistently being visible, hiring graphic designers to help create visually appealing and effective layouts of websites, striking social media posts, and compelling content images.
Digital presence does not only include those that you are in control of such as your website and your social media profiles, but also those you do not have control over such as online reviews. These things should always be updated and managed regularly because an established digital presence will inspire confidence in your digital efforts and keep your brand recognizable in the market.
5. Graphic Design Can Boost Your Sales
Effective graphic design can help boost sales. When creating a design, it is extremely important that you direct your audience to the right kind of information that you want them to see. If you are having a special promotion, you can highlight portions in your website and direct your viewer to that particular offer. Utilize your social media channels, and share promotional campaigns effectively by using a good layout and design.
The quality of the design that you share to your audience can give them the impression of the quality of the products you have or the quality of service you provide. This impression may come from a striking logo design, a unique website interface, compelling social media aesthetic, etc.
You can’t deny the importance of graphic design in marketing your business. Good design is good business. The function of design in business should never be overlooked, as it helps your brand to be recognized and have a lasting impression. Brand recognition can be achieved through a consistent visual language that speaks to your target market. Through marketing and advertising, you showcase your business to compel and drive conversions, and a powerful design is important. A well-designed marketing campaign helps spread the word about your business and stand out from the competition.
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